A Taste of Pakistan Exhibition” in Tokyo

Pakistani mangoes which enjoy unique position in the global market due to their exquisite taste, distinct flavour and sweetness, pulled crowds of mango lovers for the Mango Tasting Event at the Embassy of Pakistan in Japan.

mangos

As part of a series of events being organized for celebrating the arrival of King of Fruits- Royale Chaunsa, the Embassy of Pakistan in collaboration with FnF Pakistan organized a “Pakistani Mango –A Taste of Pakistan Event” in the Event Hall of the Embassy of Pakistan.

Japanese people belonging to different walks of life including Parliamentarians, diplomats, the media, businessmen and academia enjoyed the event and appreciated the quality and taste of mangoes in terms of its richness and uniqueness. The hall was thematically decorated to display mangoes and present for tasting as the hallmark of the event. Pakistani cuisine with not only fresh mangoes but also dishes including mango slices, ice creams, salads, sushi, cakes, curries, smoothies and milk shakes, etc were served to the visitors.

The Mango Mania 2015 in Japan started with a soft launching at the Maruetsu Lakeside store last week with simultaneous presentation of the Pakistani mangoes at AEON Stores all across Japan followed by the tasting event in the Embassy of Pakistan. Preparations are also going on for similar events in the Kansai region to strengthen the marketing efforts of the mission for enhancing mango exports to Japan.

Speaking on the occasion, Ambassador Farukh Amil said, “Pakistan produces more than 50 varieties of mangoes with different aromas and tastes. Pakistan also produces other world class vegetables, fruits and cereals.” The Ambassador emphasized that whilst the arrival of the Pakistani mango in Japan was a welcome development, its greatest significance was that it highlighted that Pakistan was able to produce, package and present for the arguably sophisticated, high-end market of Japan, the one with the most stringent requirements in the world.

Lt Gen (R) Shafqat Ahmad Managing Director/CEO of FFC, Pakistan, thanked the Mission for its untiring efforts towards realizing this goal of marketing Pakistani mangoes to the largest retail chain store in Japan. He informed that with annual production of mangoes exceeding 1.5 million tons and demand growing around the world, the mango growers and the intermediary industries relating to mango has a big potential for growth in Japan, known for its appetite for world class quality fruits and food.