The next step beyond providing people with a memorable virtual experience? Let them craft a virtual experience (and share it with others, obviously 😉 And while the Minecraft generation has been proudly building virtual worlds for a few years now, expect to see digital creativity take on more conventionally artistic and more immersive forms in 2017.
Google launched Tilt Brush, an app for the HTC Vive VR headset in May 2016. The app allows the user to ‘paint’ in three dimensions, using a simple handheld controller as the ‘brush’. Brushes – including ink, snow and smoke effects – and colors are selected from a virtual palette. Users can share their creations as animated GIFs.