It would not be wrong to say that Pakistan has done a lot of progress in the field of eCommerce over the last few years. Traditional industries have also started to earn benefits from this trend and have started to move towards partnering with online stores to expand their annual revenues. Basically, in our country, we have a lot of choice in mobile gadgets and smartphones that attracts online customers.
Online Purchasing Becoming a Trend Now
Obviously, when things will get done at the fingertips, it will automatically attract the customers. The majority of customers in Pakistan spend their time in searching and buying mobile phones, autos & vehicles, apparel & accessories, laptops and financial services especially people living in the rural areas of the country have now access to all top brands and their desired products through online shopping.
Black Friday in 2016 got the Huge Boom
In the past decade, the trend of black Friday was only famous in foreign countries. However, things have changed now; in Pakistan Black Friday was first celebrated on a grand scale in 2015 both in terms of customer purchases and sales revenue when Daraz first introduced Black Friday. In 2016, Daraz became first Pakistani online store to generate sales revenue of more than Rs.1 Billion on Black Friday whereas Yayvo got more than 60,000 orders on a single day. This shows the huge scope and rapidly accelerating trend in the country. This year, all renowned local and international brands are preparing for Black Friday and it has been anticipated to be biggest ever online shopping event in the history of Pakistan. Many brands have already announced from 40% to 80% discount on this event.
Pakistani Online Shopping Players are All Set for Black Friday 2017
It would not be wrong to say that black Friday has got a tremendous response in Pakistan in the last few years for both online and offline stores. So, this year, there are many local and international brands and even smaller online stores like GetNow.pk which are making preparations for the biggest sale of this year with clearance sales and massive discount offers. Major Pakistani Ecommerce players such as Daraz.pk and Yayvo.com have already partnered with several local and multinational brands such as Xiaomi, L’Oreal, Unilever, Tarzz and Nestle in order to offer discounts to Pakistani shoppers at a large scale. In addition to it, several online shopping stores have finalized their agreements with payment partners such as UBL Omni, Easy Pay and Jazz Cash in order to facilitate customers with online payments. In short, Black Friday 2017 is being anticipated to be the biggest ever shopping event in terms of revenue as well as purchasing. Events like Black Friday can play a vital role in the overall growth of Pakistan’s retail industry.